Cassie Yap (Ke Xin) currently serves as Regional Marketing Manager at GenScript since January 2020, having previously held positions as Marketing Supervisor for SEA and India, and Regional Marketing Specialist for Asia Pacific. In this role, Cassie is responsible for enhancing market share and brand visibility across SEA, Taiwan, and India through various promotional activities. Prior to joining GenScript, Cassie worked as a Product Specialist at Axil Scientific Pte Ltd from 2017 to January 2020, where responsibilities included customer management, lead generation, and strategic planning to optimize sales effectiveness. Cassie's career began as a Quality Assurance Executive at SG Global Biotech Sdn. Bhd. from October 2015 to April 2016, ensuring compliance with industry standards. Cassie holds a Bachelor's degree with honors in Biotechnology from INTI, completed between 2012 and 2015.
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