Xiyu Chen is an experienced marketing professional and biomedical engineer with a strong background in product development and marketing strategy. Currently serving as Regional Marketing Manager at GenScript since April 2021, Xiyu has led impactful marketing campaigns that enhance product awareness and revenue, notably contributing to a successful laboratory instrument launch. Previously, as Regional Marketing Specialist at GenScript, a comprehensive approach was taken to manage over 30 conferences and trade shows annually, while also driving the commercial launch of cell therapy-related products. Xiyu's earlier experience includes a role as Assay Development Scientist at Zepto Life Technology, where a fully-automated immunoassay for cardiovascular and autoimmune diseases was developed. Xiyu's academic credentials include a Master of Engineering in Biomedical/Medical Engineering from Cornell University and a Bachelor's degree in Biomedical Engineering from Chung Yuan Christian University.
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