Yixin (Scarlett) Wen is currently the Global Market Development Manager at GenScript. A graduate of New York University with a Master of Science in Marketing, Yixin has previously held various roles including Associate Consultant and Analyst at The Silk Initiative, where they developed extensive market strategies and research for brands looking to enter the Chinese market. Their experience includes internships in marketing and quality control, alongside practical roles at FashBash and HSBC. Passionate about digital marketing, Yixin actively manages the Chinese-language WeChat site for their current organization and stays engaged with the dynamic food and beverage landscape in China. In their leisure time, they enjoy exploring art galleries, cinema, and dining at new restaurants in Shanghai.
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