Gentree Fund is a private investment vehicle established by the family behind the SM Group, a leading retail, banking, and property development conglomerate in the Philippines.

Gentree represents the third-generation members of the Sy family and their commitment to supporting Southeast Asia’s growing digital ecosystem. The fund provides early- and growth-stage companies with the unique opportunity to connect with the Sy family principals, who bring deep consumer knowledge and operational experience across sectors such as retail, financial services, groceries, property development, and logistics. Gentree is committed to backing visionary founders by offering strong financial support and practical advice. The fund works closely with its portfolio companies to guide their growth and provide ongoing support to help them achieve market leadership.

Gentree Fund

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Gentree Fund

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