Genuine Overkill
Olivia Ladd is a seasoned publicist currently working at Genuine Overkill since July 2025. Previous experience includes serving as a Record Label Publicist at Appalachia Record Co. from March 2021 to January 2024, where responsibilities included managing social media, writing artist bios and press materials, and promoting live shows. Olivia has also contributed as a writer for Nashville Scene and held various positions in podcasting and media, including host and producer for the Bandsplainer podcast. Earlier roles include social media management for Country Queer and writing for Townsquare Media, as well as a producer and writer at WSM 650 (Grand Ole Opry). Olivia’s career began with an internship at Warner Music Group, focusing on tour press and publicity. A graduate of Middle Tennessee State University, Olivia holds a Bachelor’s Degree in Integrated Studies with a focus on Journalism and Political Science.
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Genuine Overkill
Sensational Experiences between People & Brands We unleash fantastical 360º experiences that bring people and brands together in the real world and the digital one. Experiences that resonate, excite, engage, inform, and are impossible not to talk about and plaster all over your social media. Our mission is to help brands make a positive impact on culture by transcending the realms of marketing & commerce and earning brand love. If you know us personally, or you’ve experienced our past work, you get that we bring the culture-makers, artists & creatives into our work – because you can’t fake the “Genuine” part. You also know that we’re obsessed with attention to detail, considering every step along the consumer journey to brand love. Some have called our work “Overkill”. A reporter from Event Marketer Magazine once called our work “an assault on the senses”. We take that as high praise & just decided to just lean into it. Hence, Genuine Overkill.