GENUINO is a Sports Tech business founded in Italy and accelerated at Pulse Lab in New York. GENUINO’s platform will transform sports memorabilia into a AAA rated asset and allow users to buy and sell game-worn apparel peer-to-peer. GENUINO has developed a certification protocol for authenticating, certifying, and purchasing match-worn apparelusing blockchain technology as the enabler. Proprietary web and mobile applications, supported by IoT, allow users to bid on game-worn apparel and trust its authenticity through the authentication mechanism.

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