Murray Sobko is the VP of Sports & Licensing at Genumark, a role they have held since 2011, where they oversee corporate licensed business in Canada and collaborate with a wide range of clients in the sports industry. Prior to Genumark, Murray was the VP of Corporate Licensing at Accolade Reaction Promotion Group Inc. from 2000 to 2011 and a partner at Cole Sports from 1995 to 2000, focusing on retail licensing for major sports brands. Murray began their career in sales at London Life for a brief time in 1994 after earning a BA in Economics from the University of Toronto. They graduated from Fenelon Falls High School with Honours in 1989.
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