J.C. Smith

J.C. Smith is a seasoned marketing leader and brand strategist currently serving as the Marketing Lead at Geocaching HQ. With a robust background in corporate affairs and consumer marketing, J.C. previously held significant roles at Nintendo of America and The Pokémon Company International, where they managed large-scale marketing campaigns and developed impactful strategies that significantly enhanced brand visibility and sales. J.C. also founded Initials Consulting, focusing on strategic marketing guidance and creative production. They are pursuing a BA in Psychology and Rhetoric at Willamette University.