A bed is more than a place to sleep.
It’s where life happens — where we rest, reset, retreat, and return to ourselves.
Founded in New Zealand in 2016 by textile designer Greg Davidson, George Street Linen was created to elevate everyday bed life. If we spend over a third of our lives in bed, it should be made beautifully, responsibly, and to last. We design and craft premium bed linen and home essentials using the world’s finest natural fibres, woven with care and tested to the highest global standards.
From crisp cotton percale and Pure Linen to Mulberry silk and exclusive Made with Liberty fabric (available only through George Street Linen in Australasia), our collections are thoughtfully curated rather than trend-driven. Every piece is Oeko-Tex certified and overseen end-to-end by our hands-on team, from fibre sourcing to final finish, ensuring quality that can be felt, not just seen.
Sustainability is foundational to how we work. We’re committed to low-impact manufacturing, responsible materials, and creating products designed to endure - for people and planet alike.
Because we don’t believe in more for the sake of it.
We believe in better.
And in getting more life out of your bed.

George Street Linen

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George Street Linen

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