Georges Hobeika’s professional story began in Lebanon in 1995. In this country bordered by sparkling seashores, a young prodigy admired the thousand shades that vivify the Mediterranean and summoned the spirit of Haute Couture. Supported by his mother and some specialized tailors, he conceptualized and produced his first fashion show which was presented in Beirut. The GEORGES HOBEIKA signature was born.
Quickly, the couturier’s notoriety crossed over the borders of Lebanon and throughout the MENA region, as couture clients came to know Georges Hobeika’s work and talent. This regional fame soon went worldwide when the Couturier ventured to present his collection in Paris in 2001. Since then, Maison GEORGES HOBEIKA has organized shows during each Haute Couture Fashion Week in Paris.
By 2010, the growing demands of European journalists, international celebrities and clients justified the opening of the GEORGES HOBEIKA showroom on prestigious rue Royale in the heart of Paris.
As of January 2017, Maison GEORGES HOBEIKA was named an elected Guest Member of La Chambre Syndicale de la Haute Couture.
Maison GEORGES HOBEIKA has fulfilled its manifesto of elegance and femininity, having created a world of fashion that includes Haute Couture, Bridal and Ready-to-Wear collections. Located in a luxurious neighbourhood of Beirut, the main atelier now employs more than 150 people.
Now, more than ever, the brand perpetuates the dream of a young couturier, offering women an irresistible fashion journey woven with passion, elegance and harmony.

Georges Hobeika

This office likely serves as a hub for fashion management and public relations within the haute couture industry.

15 rue Royale

Romel Bou Shaaya

This department focuses on the design and development of high-end clothing and couture collections.

Fashion Design

This department manages communication and public image strategies to engage with stakeholders and the media.

Public Relations

This department focuses on creating visual concepts and designs that communicate ideas and enhance fashion products.

Design and Illustration

This department focuses on promoting products and engaging with customers through online channels.

Digital Marketing

This department oversees the procurement, monitoring, and organization of stock to ensure efficient inventory processes.

Inventory Management

This department manages and supports all activities related to commercial processes and initiatives.

Georges Hobeika

Org chart

Teams

Fashion Design

Public Relations

Design and Illustration

Digital Marketing

Inventory Management

Commercial Operations

Offices

Georges Hobeika

Org chart

Teams

Fashion Design

Public Relations

Design and Illustration

Digital Marketing

Inventory Management

Commercial Operations

Offices

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