Founded in 1969 the gérald genta brand enabled the Maestro to concretize his very own vision of high watchmaking with a clear mission: creating extraordinary watches for extraordinary clients. 

Since its first watch in 1973, Mr. Gérald Genta established a rule-breaking aesthetic identity predicated on the interplay of circular and rectilinear geometric shapes. He was revered as one of the early pioneers of independent watchmaking, with his first ultra-thin minute repeater wristwatch in 1981 and the most elaborate wristwatch of its time, the Grande Sonnerie of 1994. The latter required five years of research and development. Never afraid of wit and whimsy; Gérald Genta was bold enough to combine Disney cartoon characters with high-complication watchmaking from 1984 onwards. A radical new direction in the watchmaking landscape at the time. 

Today, the gérald genta brand is revived with the support of la Fabrique du Temps – Louis Vuitton and under the supervision of Michel Navas and Enrico Barbasini who both worked with Mr. Genta. The brand will focus on reviving Mr. Genta’s DNA and uncompromising approach: high—watchmaking complications reinterpreted into whimsical horological creations.

gérald genta

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gérald genta

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