Verônica Sena is a Senior Pricing Analyst at Gerdau, where they focus on commercial analysis and the strategic evaluation of market pricing. They have previously held roles at Magazine Luiza and Carrefour Brasil, where they managed pricing strategies, ensured competitiveness, and developed analytical tools to improve profit margins. Verônica holds an MBA in Retail from USP/Esalq and a Bachelor's degree in Business Administration from Universidade de Guarulhos, complemented by a postgraduate degree in Marketing from Senac Brasil.
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