James Williams is a passionate account executive at Borderless, specializing in sports and materials science. Having graduated with a Bachelor of Science from the University of Birmingham, Williams combines expertise in sports performance and material technology to innovate in the field. They have held various roles including account manager at Akuma Sports and head coach for the University of Birmingham's Australian Rules Football team, leading the women’s team to a national championship victory. Previous experience includes work at Associated British Foods and The Cotswold Cheese Company, where they developed skills in market analysis and customer service.
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