Sam Claassen is a seasoned growth and product marketing leader with nearly a decade of experience in harmonizing product, marketing, and sales efforts. They co-founded an AI content agency, startup cookie, focusing on transforming thought leadership into a growth channel, and currently serve as VP of Growth at Arrow AI, leveraging AI for digital marketing acceleration. Previously, Sam worked in various growth-focused roles, including scaling a marketing agency to six-figure revenues and advising multiple Y Combinator startups. Sam holds a Bachelor of Science in Advertising from the University of Colorado Boulder.
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