Aarti Sekhon

Aarti Sekhon, MBA, currently serves as the Director of Product Marketing at Flex, where responsibilities include leading the go-to-market strategy for Flex pricing to enhance customer adoption and trust. Prior experience includes roles as Senior Product Marketing Manager at SimplePractice, where Aarti executed a successful GTM strategy for an EHR platform, and at GoDaddy, where Aarti led the GTM strategy for various payment solutions. Previous positions at CIBC, TELUS, Bell, FedEx, Whirlpool Corporation, and Xerox contributed to a robust foundation in product marketing, with significant achievements in customer migration, revenue generation, and campaign management. Aarti holds an MBA in Strategic Marketing from McMaster University and a Bachelor's in Commerce from York University.