Ilana Seidl is a Senior Product Designer at Flex, having transitioned to this role in 2025 after serving as a Product Designer at Cash App from 2022 to 2024. Prior to this, Ilana held multiple positions in product design and engineering, including Product Engineer and Teaching Assistant at Tulane University, as well as an Engineering Intern at Nav.it. Ilana founded roooted, focusing on innovative solutions between 2019 and 2021. They earned a Bachelor of Science in Psychology and Computer Science from Tulane University in 2020.
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