Sofia Zaffari is a Payment Program Manager at Pliant, where they lead Apple Pay and Google Pay integrations, as well as Visa tokenization efforts across Europe. With extensive experience in fintech, they previously worked as an Account Manager at Friday Finance, managing over 40 clients and enhancing their financial management setups. Earlier in their career, Sofia held roles as a Fintech Analyst Intern at NayaOne and a Consultant at KPMG Nederland, contributing to various digital transformation projects. They hold a Master of Science in Management from Rotterdam School of Management and a degree in Psychology from Queen Mary University of London.
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