Basma Manialawi has a wealth of work experience, beginning in 2001 as a Brand Manager for Skin Care at Unilever. In 2006, they moved to Logic Management Consulting, where they served as a Senior Consultant and then Director of Management Consulting. From 2013 to 2018, they were the Marketing and International Rights Manager at AUC Press, and in 2018 they took on the role of International Rights Consultant for the same company. In 2021, they began working at Communitech as a Digital Transformation Advisor for the DMS Future Proof Program, and also took on the role of Account Manager at Rocket, a talent partner powered by software. Basma also works as a Business and Career Coach for EvolVie Coaching and Consulting.
Basma Manialawi obtained their MBA from Nottingham University Business School in 2006. In 2015-2016, they completed a Professional Coaching Certificate from Henley Business School in Executive Coaching. From 1997-2001, they earned their BA in Mass Communication from The American University in Cairo. In 2018-2019, they completed a Digital Strategy and Communications Management Certificate from the University of Toronto. Additionally, in April 2020, they obtained their Associate Certified Coach (ACC) certification from the International Coaching Federation.
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