Luiza Rodrigues is a highly skilled Principal Service Designer at Banco do Brasil, specializing in prepaid and B2B/government cards, with a focus on end-to-end service design, customer experience, and mobile platform optimization. With a background in UX and product design, Luiza has led numerous projects, including the redesign of mobile prepaid card experiences and the strategic development of acquiring products in collaboration with Cielo. Luiza's previous experience includes roles at Getronics, Mirum Agency Brazil, and Ação Integrada, where Luiza contributed to significant usability enhancements, rebranding projects, and digital ecosystem redesigns. Luiza holds a Bachelor's degree in Graphic Design from Pontifícia Universidade Católica do Paraná and a Front-end Developer Technology degree from Elaborata Informática.
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