William Basil serves as Chief of Staff at Route since March 2023, providing critical advisory and legal counsel on investments and enhancing software functionality through UX/UI collaboration. As a Partner at MMNTM Creative since December 2021, William leads operational development and significantly improved new business conversion rates. William is the Owner of Cuyler Media & Marketing, directing an internationally diverse team in strategic media consulting for major brands, achieving audience reach exceeding 20 million across 71 countries. Previous roles include Partner at Divine Cake Design, Investment Advisor at Global Broker/Waters Edge Capital, Executive Producer at WBBM FM B96.3, President A&R at Funktion Recordings, and Marketing Consultant at Caesars Entertainment Corporation. William's extensive experience encompasses areas such as marketing, business development, strategic partnerships, and media production. William holds an education from Columbia College Chicago.
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