Maja Cok currently serves as the CRM Lead at Getsafe, focusing on lifecycle and retention strategy, achieving significant increases in user engagement and consultations. Previously, Maja held several positions at Zalando, including Global Direct Marketing Lead, where oversight of global campaigns for 17 markets and a customer base of over 10 million was key, along with managing a team to enhance customer engagement and reduce manual work. Maja's earlier roles encompassed marketing automation at Assist Digital, prospect management at Genertel, and various marketing positions at Nidec ASI and illycaffè, demonstrating a comprehensive skill set across CRM, email marketing, and customer journey optimization. Maja's academic background includes advanced studies in International Business and Marketing from University of Tsukuba, Yonsei University, and the University of Ljubljana.
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