Lily Rotter

Lily Rotter is a seasoned marketing professional currently serving as Head of Digital at Upside since March 2024. Prior experience includes leadership roles at Firework as Head of Marketing and VP of Demand Generation, as well as various positions at Skai, where responsibilities ranged from Senior Director to Director of Demand Generation and Performance Marketing. Additional experience encompasses roles at SMS Assist, SpotHero, and Kenshoo, focusing on demand generation and general marketing strategies. Lily's early career included internships in marketing and public relations at Drake University Alumni and Development, Epiphany PR, and Bravo! Greater Des Moines. Lily holds a Bachelor of Arts in Journalism and Mass Communications with a focus on Public Relations from Drake University.