Anna Smolina

Anna Smolina has a work experience spanning over several companies and roles. Anna started their career as an intern and later became an International Marketing Manager at B.T. innovation GmbH in 2014. In 2008, they worked as a Marketing Department Manager at "\"LK 99\" Ltd. (\"Toys Town\" Trade Net)", where they conducted market research and established collaborations with external loyalty program providers. Anna then joined StepStone in 2015, serving as an International Online Marketing Analyst before being promoted to Head of Analytics. During their time at StepStone, they managed a team of web analysts, improved goal-setting and success evaluation processes, and provided proactive data insights to stakeholders. Anna left StepStone in 2020 to join AVIV Group as the Head of BI & Analytics and later transitioned to Homeday GmbH as the Director Data & Analytics in 2022. Finally, Anna is currently working as the Director of Data Analytics at GetYourGuide since 2023.

Anna Smolina earned their Specialist degree in Business, Management, Marketing, and Related Support Services from Moscow State University of Economics, Statistics and Informatics (MESI) between 2005 and 2010. Anna then pursued a Master's Degree in Electronic and Mobile Commerce at Åbo Akademi University from 2012 to 2014.