Baptiste Amar

Head Of Marketing, Media Science at GetYourGuide

Baptiste Amar has a diverse work experience in data analysis and marketing. Baptiste started their career in 2012 as a Project Manager at the Ministry of Economy and Finances, where they developed a model for pension expenditure projections. Baptiste then worked as a Trainee in the economic service at the French Competition Authority, where they supported the assessment of a contentious case.

In 2014, they joined Arcep as a Data Analyst within the Market Observatories Unit. Their responsibilities included working with large volumes of data to build and update price indexes for telecom services. Baptiste also handled statistical issues related to the postal sector.

In 2017, Baptiste joined CANAL+ as a Data Analyst within the Performance Management division. Baptiste modeled and analyzed large volumes of data and produced reports for business and marketing teams.

From 2017 to 2019, they worked at Accor as a Business & Data Analyst. Baptiste drove business value through analytics and provided prescriptive analysis using data science and machine learning techniques.

From 2019 to 2020, Baptiste worked as a Data Scientist - Advanced Analytics at Accor. Baptiste focused on strategic segmentation and developed clustering algorithms to gain insights into guest behavior.

In 2020, they joined GetYourGuide as the Head of Marketing, Media Science. Here, they were responsible for developing and implementing the playbook for brand building, including cross-media reach planning, market research, and creative effectiveness.

Overall, Baptiste Amar has a strong background in data analysis and has experience in various industries, including hospitality and telecommunications.

Baptiste Amar received their education in a chronological order. From 2009 to 2011, they attended Lycée Lakanal, where they pursued Classes préparatoires Lettres et Sciences Sociales (B/L) degree. During their time there, they focused on subjects such as Economics, Sociology, Mathematics, and History. Following this, from 2011 to 2014, they enrolled at ENSAE Paris, where they completed their Master of Science degree. Their field of study at ENSAE Paris included Statistics, Economics, and Data Science.

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Timeline

  • Head Of Marketing, Media Science

    March, 2023 - present

  • Staff Data Analyst Brand Analytics Lead

    August, 2022

  • Senior Data Analyst

    January, 2020

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