David Seguí

Global Consumer & Market Insights at GetYourGuide

David Seguí has extensive work experience in consumer insights and market research. David has worked at various companies, starting with an upcoming role as a Consumer Insights & Research Consultant at Mizzouri in 2023. Prior to this, they worked at GetYourGuide as a Global Consumer & Market Insights professional starting in November 2022.

Their longest tenure was at Procter & Gamble, where they held multiple positions over the years. David served as the Director of Analytics & Insights (A&I) and Consumer & Market Knowledge (CMK) Iberia, leading a team of 16 people and integrating data analytics and shopper insights into in-market activation. David also held roles as a Program Trainer, Leader of the LGBT+ employees affinity group, Director of Corporate A&I and Sales CMK Iberia, Senior Manager of Sales CMK Iberia, Senior Manager of Grow Leadership Brands CMK Western Europe, Senior Manager of Grow Leadership Brands CMK Latin America, Senior Manager of Integrated Business Optimization CMK Latin America, Senior Manager of Pantene CMK Latin America, and Manager of H&S and Conditioners CMK Latin America. In these positions, they were involved in various aspects of consumer and market analysis, including organizational leadership, vendor management, geospatial analytics, shopper-based value creation, behavioral science, market mix modeling, consumer segmentation, brand health monitoring, and new product development.

Additionally, David Seguí started their career as an intern at Pantene CMK Latin America, where they gained early experience in consumer research.

David Seguí's education history is as follows:

From 2022 to 2023, they attended The Valley Digital Business School and obtained a MDS+ Master in Data Science & Big Data Analytics degree. The field of study for this degree is not specified.

Between 2000 and 2005, they studied at Universidad Simón Bolívar in Caracas. Although the degree name is not provided, they graduated with a Mathematics degree Summa Cum Laude.

From 1989 to 2000, they attended High School San Vicente de Paúl in Maracaibo and obtained a B.A. degree in Science.

David also has various additional certifications. In December 2022, they obtained a Specialization Diploma in Business Data & AI Strategy from The Valley Digital Business School. In November 2022, they received a certification in Digital Fundamentals: Business Data Analytics from the same institution. In August 2022, they obtained a certification in Digital Fundamentals: Agile Business from The Valley. Prior to their time at The Valley, in June 2021, they obtained the Friends of Data Science: Intermediate (L2) certification from Procter & Gamble. In April 2016, they earned the Inspirational Presenter certification from Procter & Gamble. In May 2015, they received the Cultural Competence & Agility certification from BERLITZ. In March 2013, they obtained the 7 Habits of Highly Effective Leaders certification from FranklinCovey. Lastly, in December 2011, they earned the Positive Power and Influence certification from The Influence Company Global Limited.

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