Douwe V.

Douwe V. is a seasoned professional with extensive experience in growth marketing and data analysis. Currently serving as the Growth Marketing Strategy & Insights Lead at GetYourGuide since November 2022, Douwe previously held the position of Insights Manager at Microsoft from August 2018 to October 2022, where a focus was placed on enhancing Microsoft Advertising's potential in Northern Europe. Prior to Microsoft, Douwe worked at adidas as Sr. Manager of Traffic Analytics, optimizing revenue through advanced data strategies. Experience also includes roles at Marktplaats as a Business/Web Analyst and at Google as Analytical Lead within the travel sector, contributing significantly to revenue growth through data-driven insights. Douwe holds an MSc in Marketing from Erasmus University Rotterdam, earned between 2000 and 2005.