Pablo Eduardo is an experienced marketing professional with a strong background in CRM strategies and customer engagement. Currently serving as a Senior CRM Manager at GetYourGuide since March 2022, Pablo develops and implements CRM strategies to enhance customer retention across various lifecycle stages. Prior roles include CRM Manager and CRM Specialist at Grupo Casas Bahia, where Pablo contributed to the marketing analytics of a major Brazilian retailer. At Propz, Pablo was a CRM Analyst, focusing on revenue generation through multi-channel CRM campaigns. Earlier experience at GPA encompassed various marketing roles, including Junior Marketing Analyst and Marketing Assistant, providing a solid foundation in retail marketing. Pablo holds a Bachelor's degree in Marketing from Universidade Anhembi Morumbi and has additional education in digital marketing.
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