Paul Bertin

Paul Bertin has a diverse work experience spanning multiple industries and roles. Paul has worked most recently as the Director of Paid Search at GetYourGuide since February 2023. Prior to that, they served as the Head of Paid Search at the same company from November 2019 to March 2023. Before joining GetYourGuide, Paul worked at Helpling as the Head of Performance Marketing from October 2015 to August 2017. Paul also briefly held the position of Head of SEM at Helpling from May 2015 to October 2015. Paul gained experience as a Global Online Marketing Manager at SpaceWays from August 2014 to April 2015. Additionally, Paul worked as an Online Marketing Manager at Berlin Brands Group from August 2013 to August 2014, where they conceptualized and developed tools for managing large-scale Adwords accounts and optimized BI and reporting. Their previous roles include serving as an SEA/SEM Manager at Zalando GmbH from October 2012 to August 2013, a Junior Sales Manager at Customer Alliance from June 2012 to October 2012, and a SEA/SEM Manager at Lieferando.de from September 2011 to June 2012. In this role, they reorganized AdWords accounts, created cohesive ad groups, optimized costs, implemented conversion tests, and optimized landing pages. Paul also held positions as a Chargé de l'information culturelle at Ministère de la Culture et de la Communication - Château de Versailles in July 2011, and as a Hôte d’accueil at GL events - Agence Profil from May 2011 to July 2011. Paul started their career as an Intern in Internal Communication at La Poste from June 2010 to August 2010.

Paul Bertin completed their Master of Science in Management degree with a specialization in Marketing/Communication from IESEG School of Management. Paul attended this institution from 2007 to 2012. In addition, they pursued an Erasmus program at Christeijke Hogeschool Windesheim's School of Business and Economics from 2009 to 2010.