GfK Etilize provides clients from around the world with essential product data and solutions for manufacturers, distributors, and retailers to power their e-commerce efforts. With an extensive database of over 20 million SKUs in multiple languages, Etilize proudly stands as a global leader in delivering high-quality and structured product data. Our team, fueled by decades of e-commerce expertise, is truly passionate about optimizing product content for our clients and enhancing the digital experience for shoppers. GfK Etilize’s production facility holds the ISO 9001:2015 certification, ensuring top-notch quality and reliability.


For over 90 years, GfK has earned the trust of clients around the world by solving critical questions in their decision-making process. We fuel their growth by providing a complete understanding of their consumers’ buying behavior, and the dynamics impacting their markets, brands and media trends. In 2023, GfK combined with NIQ, bringing together two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights - delivered with advanced analytics through state-of-the-art platforms - GfK drives “Growth from Knowledge”.

E-Commerce

Retail

Technology

GfK Etilize Inc.

Liz Buchanan

Adnan Memon

Salman Halim

Syed Turab Ali Naqvi

The Product Development team at GfK Etilize Inc. is responsible for creating and enhancing innovative solutions that optimize product content for e-commerce platforms. Comprised of experts in software engineering, design, and product management, the team collaborates to ensure the accuracy, quality, and accessibility of extensive product data. Their goal is to enrich the digital shopping experience for consumers while empowering clients to leverage comprehensive insights for their business growth.

Product Development

Data Engineering and Integration

Leadership Team

Product Development

About

Team members

Other teams at GfK Etilize Inc.

Data Engineering and Integration

Leadership Team