Alejandra Herrera is a Product Designer with expertise in UX/UI and product management, bringing over 8 years of experience in visual design, brand strategy, and user-centered experiences. They currently serve as a Senior Product Designer at GFT Technologies and a Product Designer at BBVA in Mexico, focusing on leadership in discovery sessions and usability testing to enhance user experiences. Their past roles include graphic designer at Vivi México and Tamarindo - Soluciones Digitales, where they developed integrated visual strategies and optimized user interfaces. Alejandra maintains a commitment to continuous learning in product and strategy to support digital lifecycle processes and innovation. They are pursuing a degree in Graphic Communication Design at UAM Universidad Autónoma Metropolitana and specializing in user experience design at Laboratoria.
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