Kasey Sheffer

Kasey Sheffer has extensive experience in leading and managing brands, particularly in the retail industry. Kasey is currently serving as the Vice President of Own Brands at Giant Eagle, Inc., where they are responsible for evolving and enhancing the brand's portfolio, as well as overseeing product development processes and strategic partnerships. Prior to this, Sheffer held similar roles at Ahold Delhaize, where they drove the strategy for private brands and led cross-functional teams to achieve sales growth and profitability. Kasey also has experience in brand management and marketing, having worked on refreshing and re-positioning brands, developing marketing plans, and managing brand portfolios. Additionally, Sheffer has experience in education, having served as an adjunct professor at Elizabethtown College and the University of Tampa. Earlier in their career, they worked in account management at Dunn&Co. and as a Marketing Partnerships Manager at the Tampa Bay Lightning.

Kasey Sheffer obtained a Master of Business Administration (MBA) with a focus in Marketing from the University of Tampa - John H. Sykes College of Business. Kasey also holds a Bachelor of Science in Business Management, Marketing, and HR from York College of Pennsylvania. Kasey completed their high school education at Dover Area High School. In 2014, they obtained a certification in High Impact Presentations from Dale Carnegie Training.