Misty Rocha

Misty Rocha is an accomplished professional with extensive experience at Giant Eagle, Inc., spanning over 16 years. Currently serving as Director of Supermarket FP&A and previously as Director of Analytics & Insight, Misty has developed and implemented critical analytics strategies, managed budgeting and forecasting efforts, and facilitated in-depth analysis of consumer data across various channels. Additional roles include supporting merchandising and marketing analytics and leading strategic planning initiatives. Before Giant Eagle, Misty held positions at North Hills Art Center, MEDRAD Inc., and Mellon Financial Corporation, contributing to process improvements and financial operations. Misty holds an MBA from Carnegie Mellon University and a BSBA in Finance from the University of Pittsburgh.