Beth Heidt

Beth Heidt is Gibson’s Chief Marketing Officer (CMO). She leads the global Gibson team of proven executives with broad experience in global brands, marketing, brand experience, and all aspects of cultural influence including entertainment and artist relations, brand partnerships, multi-media including Gibson TV, social media, public relations and the foundation Gibson Gives. Prior to becoming Gibson CMO, Beth spent her early years at Gibson in entertainment relations, and in 2021 was promoted to vice president of cultural influence. Prior to joining Gibson, Beth worked in brand and marketing strategy, production and experiential marketing with House of Blues, Red Bull and Fortune 500 brands including Samsung, Hyundai, Live Nation, Verizon, and AT&T.