Tim Mitchell

Tim Mitchell is an experienced leader in product, marketing, merchandising, and licensing, with over 20 years at Nike and a current role as Chief Commercial Officer at BOOST, specializing in fan community building and AI-driven content solutions. Tim has held several leadership roles at Nike, including Business Director for Wearable Technologies and Global Merchandising Director, where they developed strategic growth plans and established key partnerships across the sports industry. Currently, Tim also leads marketing, commerce, and partnerships for Boost Sport AI while serving as Founder and President of NextFlight Consulting LLC. Tim's educational background includes pursuing a B.S. in Journalism at the University of Illinois at Urbana-Champaign.