Sam Baker is an accomplished executive leader specializing in performance and digital optimization within the retail sector. Currently leading Sam Baker Consulting since June 2019, Baker drives digital transformation and revenue growth for enterprise retail brands, overseeing comprehensive ecommerce strategies and managing multi-million-dollar P&Ls. Experience includes roles at Gifting Brands and the Women in Retail Leadership Circle as an advisory board member and member, respectively, as well as prior positions such as Director of Ecommerce at Vera Bradley and Director of Digital Optimization at TRANZACT. With a strong foundation in analytics and program development, Baker has successfully led teams and initiatives across various organizations to enhance testing and optimization programs. Baker holds a Bachelor’s degree in Communication and Italian Language and Literature from Purdue University.
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