Robert (Bob) Allen is the Head of Omnichannel Strategy & Digital Transformation at Gilead Sciences, where they focus on enhancing global public affairs through innovative digital strategies. Previously, they held various leadership roles at Bristol Myers Squibb, including Executive Director of Omnichannel Strategy for US Oncology, and worked as a Senior Director at AstraZeneca, leading digital innovation initiatives. Their experience extends to marketing and digital strategies at Digitas Health, where they spearheaded campaigns for major pharmaceutical clients. Robert's career is characterized by a commitment to leveraging data and technology to optimize customer engagement in the healthcare sector.
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