Ignacio Valle

Ignacio’s passion for what he does is quite an interesting story. When he was a kid, he felt the urge to fill every single white space around him with ideas….and more ideas. And this insatiable impulse got him in trouble many times, especially the day when he “expressed his creativity” all over the neighbor’s brand new kitchen walls. To avoid situations like this from continually reoccurring, Ignacio decided to work in advertising. In 1990, he was invited to intern as a copywriter at McCann Erickson Madrid. After working at this agency, he continued fueling his passion iand honing his skills in Spain at agencies such as ETC, Artika, C&C and IVG.

He later crossed the pond and came to the US, where he worked in multicultural advertising (Hispanic, African-American and the general market) for top firms such as Publicis Sanchez &Levitan Miami, Publicis Bromley Miami, Univision Online Miami, GlobalHue Detroit, Y&R Miami and GlobalHue New York.

Ignacio has earned countless industry awards for his dedication, passion and creativity over the years. He’s a rare find in the advertising world in that he’s worked as both a copywriter and a graphic designer/art director. The ability to craft beautiful sentences and articulate compelling concepts while having keen design skills has served him well on the way to becoming a well-rounded creative director in the industry.

Ignacio holds a Degree in Advertising from CENP (Spain), a Degree in Business Administration from the Complutense University (Spain), and has studied graphic and web design courses at New York’s School of Visual Arts.Today he lives with his wife in St. Augustine, FL- surrounded by lots of white sheets of paper.