Stephen has diverse branding and advertising experience that spans the US, Latin America, and Europe. During his fifteen years in the ad business, he worked across a multitude of categories and a “who’s who” of brands.
While with Young & Rubicam (two tours of duty), JWT, DDB as well as a couple of smaller shops, Stephen helped pitch and win new business both in the US and abroad, wrote industry articles and won awards. And no, the modern agency world is nothing like the series “Madmen”- it’s way more dysfunctional than that.
In late 2009, he weaned himself off the all too cozy corporate teat and founded The Slogan Shop, a virtual branding boutique offering diverse, affordable marketing services to small and medium sized businesses. In 2011, he launched Gisteo to focus on the growing demand for animated explainer video production. Gisteo is a wholly-owned division of The Slogan Shop LLC.
Stephen is passionate about the advertising world. He inhales marketing books and blogs more than most people watch Netflix. He previously taught his love for the business at the Miami Ad School where his students won numerous national and international creative awards under his tutelage.
Stephen holds Bachelor of Arts degree in Psychology from the University of Colorado and an MBA from The Thunderbird School of Global Management. He’s fully fluent in Spanish, both spoken and written. He’s intrigued by the sheer number of people who are tripped up by this spelling of his first name and refer to him as “Steffen.” The good news: no one has a hard time with “Steve.”
Current role