Loryn Bortins is an experienced Senior Product Manager currently at GitLab since April 2023, previously holding the role of Sr. Product Manager at Avalara where significant contributions included enhancing product-led growth and increasing in-product sales revenue by 128%. Bortins has a strong track record in product management, having effectively expanded self-serve capabilities and improved user interfaces at Avalara, while also achieving notable successes at Shyft and Wave Broadband through user research and system efficiencies. Bortins has also held various roles in organizations such as the Sammamish Symphony Orchestra and the University of Washington, focusing on workflow improvements and user experience design. Educational qualifications include a Master of Library & Information Science and a BA in Drama from the University of Washington.
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