Saskia Röhermann

Saskia R. has extensive experience in digital product management and marketing within the KSB Company since March 2019, serving as a Product Owner at the Business Innovation Lab and overseeing marketing and sales digital projects. Responsibilities include developing user-centric communication strategies, implementing MVPs, and leveraging artificial intelligence for customer evaluation. Prior roles included an internship focused on content marketing and project management, while a master's thesis provided insights into effective B2B customer engagement strategies. Education includes a Master of Arts in International Management from Hochschule Fulda and a Bachelor of Arts in Business Management, with a focus on Fashion, Trend, and Brand Management, from Hochschule Mittweida. Experience also encompasses a marketing internship at GL Solutions, where marketing concepts and brand strategies were developed.