Barbara Bayer

Barbara Bayer is a communication and digital marketing consultant with over 18 years of experience in public relations. They specialize in strategic planning and business development, emphasizing innovative and sustainable solutions that balance economic, environmental, and social interests. Currently, as a consultant at Giusti Creative PR and Intree Consultoria em Comunicação, Barbara leads internal and external communication initiatives for clients in the energy, retail, recycling, and security sectors, ensuring alignment with corporate objectives and maximizing key performance indicators. Barbara holds a master's degree in Organizational Leadership and a bachelor's degree in Public Relations, Advertising, and Applied Communication.