Tara Peitzer

Director of Marketing & Communications at Giveffect

Tara Peitzer has over 13 years of work experience in marketing, communications, and public relations. Tara began their career in 2007 as an Assistant Account Executive at L.C. Williams & Associates. In 2009, they moved to Grace Public Relations as a Publicist. In 2010, they became a Marketing & Public Relations Consultant for Marketing & PR. In 2012, they joined Edelman as an Account Executive for Marketing & Corporate Communications. In 2013, they were hired as a Marketing Manager and then a Director of Marketing & Partnerships at Stratus Prep, where they spearheaded global B2B and B2C go-to-market strategies, product marketing, and integrated marketing campaigns, resulting in a 35% increase in leads generated year over year and an increase in sales from $1 million to $5+ million. In 2016, they were hired as Senior Director of Business Development at Shindig. In 2019, they joined Acronym as Executive Director of Marketing. In 2021, they took on the role of Director of Marketing at Fly Louie and Managing Partner and Advisor at AccessCup, where they focused on product refinement and go-to-market strategy. Tara is currently the Director of Marketing & Communications at Giveffect.

Tara Peitzer received a B.S. in Public Relations from The University of Texas at Austin. Tara then obtained a Certificate in Business Foundations from Texas McCombs School of Business. In February 2020, they obtained a Hubspot Agency Partner Certification from HubSpot.

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