Simone Guthrie, currently the Director of Marketing Capabilities at GSK, initially pursued a legal career before pivoting to marketing after recognizing a passion for consumer behavior and brand equity. With a JD/MBA, Simone has built a diverse background in marketing across various industries, including retail with Levi Strauss & Co., technology at Amazon, and earlier experience with Reynolds American and IBM. The transition from aspiring attorney to marketing expert exemplifies Simone's dedication to creating impactful marketing campaigns and experiences.
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