John Real is a seasoned professional with over two decades of experience in the Media and Advertising industry. Currently serving as Principal at v3Catalyst since 2011, John has established Omni-channel Ad Buying capabilities for a BioPharma Agency and has effectively led media planning targeted at various healthcare professionals. Additionally, John works as a Council Expert at the Gerson Lehrman Group, providing insights drawn from extensive first-hand experience in media buying for large-scale campaigns. Previously, John held significant roles at OgilvyOne as Executive Director, Zephyr Metacap LLC as Managing Director, and McKinsey & Company as Engagement Manager. Academic credentials include a Bachelor of Arts in Political Science from Columbia University.
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