Christopher Smith

Christopher Smith is an accomplished professional in market research and brand insights, currently serving as Brand and Audience Insight Manager at Global since October 2022. Prior experience includes key roles at PlayStation as Store and Services Research Lead and Research Manager from April 2017 to October 2022, and as Senior Research Executive at GfK from December 2014 to April 2017, where significant projects included the Vodafone UK Consumer Brand and Comms Tracker and the SVOD Tracker. Earlier experience also includes positions as Broadcast Assistant at REPREZENT and Research Executive at Express Newspapers. Christopher holds an Advanced Certificate in Market Research from the Market Research Society and degrees in Spanish and Business Management from The University of Manchester, complemented by studies in Filología Hispánica at the University of Deusto.