Farhann Cachra is an accomplished professional with extensive experience in strategic roles within the marketing and media sectors. Currently serving as Commercial Strategy Director at Global since September 2015, Farhann leads the creation of impactful business cases for major brands and oversees large-scale pitches while championing an integrated communications approach. Previous roles at dentsu from November 2010 to August 2015 included Business Director and Account Director, where Farhann managed key client accounts and delivered strategic leadership. Early experience at Mindshare and Verdict Research provided a solid foundation in communications planning and retail analysis. Farhann holds a BA (Hons) in Business Studies with a focus on Marketing from Bournemouth University.