Fienna Lai is a Commercial Partnerships Account Manager at Global since January 2023, specializing in Live Entertainment and Advertising across Radio, Social, and Video. In this role, Fienna implements 360 Partnership campaigns, collaborating closely with Promotors and Live Event Agencies to develop audio, social, and on-site partnerships for Global Brands, Festivals, Theatre Shows, and Artist Tours. Prior experience includes a position as Festival Partnerships Coordinator at Live Nation Entertainment from April 2022 to October 2022, where Fienna supported the Partnerships team in facilitating on-site activations, managing digital/social agreements, and overseeing financial contract rights. Earlier roles include Brand Partnerships Manager and A&R Administrator at Liberty Music PR, demonstrating a strong background in the music and entertainment industry. Fienna holds a degree from BIMM, completed between 2016 and 2019, and attended Richard Tauntons Sixth Form College from 2014 to 2016, achieving A Levels in Fine Art, Maths, and English Literature.
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