Heidi Donald

Heidi Donald serves as the Director of Branded Content at Global since November 2006, overseeing a team of 22 producers and managers in the UK. In this role, Heidi leads the creation of innovative co-branded content across various platforms, such as live radio, video, social media, outdoor, and podcasts. Previous positions at Global include Head of Branded Content for Heart, LBC, and Smooth, as well as Commercial Brand Manager for Capital & Pop Buzz, where collaboration with editorial teams to create shareable content was emphasized. Earlier in her career, Heidi worked as a Commercial Programmer for Capital & XFM, and successfully launched the Capital Network, also handling key sponsorship negotiations. Heidi's experience also includes an adventurous period with Globe Trotting and a role as a Morning Crew Presenter & Producer at Wiltshire's GWR FM, where audience engagement and event organization were pivotal.