Lara Alcalde

Lara Alcalde serves as a Senior Commercial Insight Executive at Global since April 2024, following a role as a Consultant at C Space from April 2022 to April 2024, where recommendations on brand positioning were provided through qualitative UX/CX research for prominent companies. Notably, Lara played a key role in enhancing the brand image and awareness of a leading fashion brand's new sportswear category by leveraging insights into customer expectations and competitor dynamics. Earlier experience includes working as a Marketing Assistant at Doone Silver Kerr from March 2019 to February 2020. Educational credentials comprise a Bachelor of Business Administration from Universidad de Salamanca, a course on Fashion Buying and Merchandising from the University of the Arts London in 2019, and a course on Management of Fashion and Luxury Companies from Università Bocconi in 2020.