Lara Old

Lara Old is a skilled marketing and digital campaign professional with diverse experience in media and communication. Lara served as a Freelance Marketing Assistant at Student Light, conducting user research and contributing to app and website design. As Station Manager at POW! FM, Lara organized team communications and successfully recruited over 30 presenters. Lara founded By.Platform, managing social media and establishing partnerships, and held multiple roles at Global, including Outdoor Digital Campaign Manager and Senior Digital Campaign Specialist, focusing on campaign performance, stakeholder management, and software development. Lara earned a Bachelor of Arts in Communication and Media Studies from Middlesex University, achieving a first-class degree.